One of the most powerful ways to improve a website is to use split testing.

View the following two online videos (ignore the sales pitches in them) in order to answer the following questions

–http://www.youtube.com/watch?v=VgV9ak2LGiI (4 min 25 sec)
-http://www.5min.com/Video/If-Youre -Not-Split-Testing-Youre -Leaving-Money-60360958 (4 min 50 sec)·

What is split testing?

Split Testing is a technique that can be applied to a range of different objects. Basically it involves creating multiple versions of the object to be tested be it a web site home page, font used, colour of headings etc and analyzing the click through rates to determine which model gives you the best returns.

By running split tests on a number of different objects you can determine what works best. By itself this produces a certain level of improvement, but when a series of objects are treated this way an accumulation of improvements can be made which improve the click through rates even further. Why are click through rate improvements as a result of split testing important? More money, more visitors, more sales etc depending on your requirements and what you are offering.

Direct Mail, Billboard, TV Commercial, Web Page , Email

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